Branding

Following my college graduation in 2015, I accepted a full time position with Topshop/Topman as a Visual Merchandiser and Creative. Yearning for more Creative opportunity to express my personal thoughts visually and verbally, I launched project "Dead Roses.”  

Dead Roses Chicago was born in 2017 to elevate & vocalize the African American experience in Americana culture. Merging significant elements from traditional English institutions and city centric lifestyles, the brand conveys the essence of a youthful spirit in a contemporary society. 

MY CREATIVE ROLES:  BUILDING BRAND VOICE,  IDEATING CAMPAIGNS,  CREATIVE DIRECTING GRAPHIC DESIGN, AND ART DIRECTING WEBSITE, SOCIAL, + OTHER MARKETING CONTENT.

Collection

Wild West 2045 - Fall 2021

Long live g baby - fall 2020

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Dynasty - summer 2020

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Love is… - winter 2020

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basic essentials - fall 2019

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So Ghetto - winter/spring 2019

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Basic Essentials - summer 2018

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no mercy - winter/Spring 2018

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The introduction : Basic Essentials - fall2017

Narrative

Fall21

Fall20

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summer20

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Winter20

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fall19

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winter/spring19

Winter/Spring18

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winter/spring18

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Fall17