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Chicago Parks Foundation: Your Park Needs You

Every day across the city of Chicago, people use parks as an extension of their personal space. But when it comes to taking care of them, they see it as someone else’s responsibility.

For the 10th anniversary of the Chicago Parks Foundation, we created a hyper-local OOH campaign that spoke directly to the diverse communities who use the parks—encouraging them to shift from parkgoers to park givers. The campaign would also inform the public about the nonprofit’s mission to sustain the livelihood of Chicago’s parks.

Creative Director: Kate Desmarais, Marina Arnone | Art direction: AALiyah Joseph | Copywriter : Kevin Carter