OATly : OUT OF HOME
Oatly is a company producing oat-based products including yoghurts, mayonnaise, cold brew and more. But they are most widely known for their oatmilk which is among the best-selling oatmilks in the US and Europe.
In recent years, they’ve also become known for their irreverent ad campaigns, often using long copy or being self-referential.
Art direction | Copywriting : Kevin Carter | Illustrator : David Dowd
