Ecolab: Nothing is more valuable than water
For Ecolab’s Executive Dinner during London and New York Climate Week 2024, we set out to deliver a message that would stand on its own, ‘Nothing is More Valuable than Water.’ This would position water as the precious element it is while highlighting its financial benefits to CEOs from around the world.
To do this, we brought the water vs. diamond paradox to life. First, we invited CEOs to the dinner with a custom-designed Fabergé egg, tailored to their specific industry, with messaging outside and an industrial-grade diamond inside.
At the Executive Dinner, guests experienced an informational art showcase—featuring items made from water and water statistics transformed into diamond-like ice sculptures.
Finally, as a token of appreciation, each guest received a luxury glass bottle of high-quality water customized to reflect their industry.
Executive Creative Director: Kristie Pope | Art direction: Natalya Maltseva | Copywriter: Kevin Carter
